The Big (Speaker) Reveal at TEDxAustin
TEDxAustin is a TEDx event in Austin, Texas.
Their most recent event was February 20th, 2010, with the theme "Right Now".It's a tradition of TED to keep some speakers secret, and TEDxAustin followed this trend, creating a graphic of red squares on their website that when rolled over, revealed a poem that gives a clue to the identity of a TEDxAustin speaker.The poem "From tiny town to 2.0; direction cities want to grow; two dozen trips around the sun; as many jobs (almost!) I've done" revealed speaker Dustin Haisler, Director of Government Innovation at Spigit Inc; Robyn O'Brien, the author of "The Unhealthy Truth: How Our Food is Making Us Sick and What We Can Do About It" was revealed with this ditty: "Real food, is that too much to ask; Big industry, I take to task; It's time that we reclaim our plates; from food forced into altered states."A new poem was added daily in the days leading up to the event, and the the identity of all of the speakers were revealed on the day of the event -- a graphically dynamic and lyrical way to build excitement.See the TEDxAustin Speaker Teaser site for yourself here.

