1) To educate people about TED, TEDx, and the upcoming TEDx event. This came through attracting individuals to the bizarre sight, and answer questions such as "what is this?!" The street art creations act as a playful segue to opening up a dialogue about TED(x).

2) To observe human behaviour. Specifically, how people interact and react to an alteration in their otherwise familiar environment. The team chose the Spark's street mall and Parliament Hill vicinity. This areas attracts a flurry of government workers during lunchtime, many of whom chronically meander around this pedestrian-only walkway.

3) To reinforce the ability to create meaningful connections with people versus mindlessly posting information signs that often gobble up a great deal of resources (ink, printing, paper, and the full lifecycle associated with these components as well). Moreover, it emphasizes the ability to create temporary street art, a compromise to an outright rejection of street art (think: poignant murals or distasteful tagging).

Other TEDxKids@TheHill ventures can be found on FaceBook, Twitter, and our blog.